In 2020, dob Studio, Inc. was founded, launching the first virtual human, Rui, setting the stage for innovation. In 2021, the company provided technical support for major TV programs such as TVING’s <Wanna be a star in the virtual world>. In 2022, the company expanded the scope to digital restoration for TVING's <ALIVE> and selected as a Korea's Top 100 AI Startups. In 2023, the company is making the global impact, partnering with Aeon Comm. and won the Gold Award for KB Life commercial.