ITA is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. With a motivated and modern organization and a global network of 79 offices in 65 countries, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Focusing on the most up- to-date communication and marketing tools, ITA promotes the excellence of the Made in Italy in the world, by carrying out hundreds of promotional projects and providing personalized services and assistance to thousands of Italian companies. ITA participates to SXSW 2024 with the High Tech Desk and the Audiovisual Desk.