Founded by copywriter Shigesato Itoi in 1998, Hobo Nikkan Itoi Shinbun, also known as “Hobonichi,” is best known for its high-quality Hobonichi Techo planners and notebooks. But we are displaying something completely different for SXSW, the extraordinary world of Hobonichi GLOBE! It's not just a globe; it's a mind-bending fusion of tradition and cutting-edge AR technology. Grab your smartphone or tablet, point it at the GLOBE, and watch as the magic unfolds.