FairShare is a blockchain-powered consumer data marketplace where small to medium-sized businesses can access high quality, privacy-compliant consumer data insights. In exchange for access to their data, users are compensated directly. User empowerment and data agency are at the core of FairShare, which is why we put the control of user data back into the hands of users. Users control who can access their data and what data can be accessed. Data can only be used with explicit permission and consent can be revoked at any time. By fostering trust and facilitating a fair value exchange between users and businesses, FairShare aims to create a more transparent, secure and equitable digital future for everyone.