Aichi Prefecture is known for its industrial output which has ranked No.1 in Japan for 45 years in a row. We are putting effort into supports for startups and offer the opportunity for young entrepreneurs to join SXSW. In our booth, two teams show you their cutting-edge products. One is “SAZO”, which is startup based on AI and cross-border e-commerce. They will show demo site introduction and experiential content. Another is “Umai Japan”, which combine Japanese cultivation techniques with agri-tech to export high quality Japanese fruits to the world. Feel the four seasons of Japan with our delicious fruits!