Presented by Enterprise Ireland

Immersive Storytelling: How AI & XR are Changing Narratives

Mar 12, 2024

2:30pm – 3:30pm CT

Immersive Storytelling is undergoing a revolutionary shift with the integration of AI and XR meaning spatial computing and immersive experiences are imperative for brands. XR and AR are redefining how stories unfold in three-dimensional space, and how users engage with content. While key for the future, AR creation tools aren't abundant, and that's where Ireland steps in. Emerging as a hub for innovation in the realm of immersive experiences and design, the Emerald Isle is a dynamic ecosystem where technology and storytelling converge, driving forward the evolution of immersive narratives.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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photo of Muki Kulhan
Muki Kulhan

Muki-International, Ltd

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Rafael Pages


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