Social media is the word-of-mouth for the digital age. And who better to vouch for your brand than your employees?

Among a sea of mass interactions and content, nearly 31% of high-growth organizations are leaning on internal advocates to boost brand awareness and drive organic influence through employee networks.

The result? An employee advocacy program that is 3x stronger than any paid campaign.

Join Hootsuite’s panel to hear how organizations are driving better ad value equivalency and improving workforce recruitment and retention via employee advocacy.