Conferences and large-scale events can be overwhelming for attendees. Faced with the challenge of navigating thousands of sessions and numerous activities, event organizers need new ways to design experiences for attendees that cut through the noise and engage attendees with the relevant information. Organizers behind the Dreamforce conference will break down their most compelling insights that keep their audience (and revenue) growing. Join this session to learn what it takes to create exceptional events by focusing on user experience and designing a more personalized attendee journey.