Most people know Matthew Lillard as an actor in movies like Scream, Scooby-Doo and the recent smash hit Five Nights At Freddy's. What they may not know is that Matthew is an enormous nerd who has built an entrepreneurial empire by creating premium products for people who are voracious around fandom. Matthew understands that in this day and age the idea of branding a product is dead. The future is branding an experience and that is what he has done with his D&D premium box editions, Beadle & Grimm's as well as his recently launched alcohol brand targeting fandom, Find Familiar Spirits. Matthew and Game designer and Master Kate Welch will talk about the importance of finding your community, nurturing creativity, and leveraging passion in this fireside chat.