Immersion is about going deeper — it creates a state of flow, play, and revelation. Enabled by trust, it takes people to places they haven’t been before, facilitating new experiences and growth. True immersion creates the deepest form of engagement, essential for the relationships designers want to create between people, places, and organizations. In today’s attention economy, how can designers drive and sustain meaningful engagement in immersive experiences? In this session, we will share findings from two years of research and our defined five-step user journey to achieve true immersion.