Presented by Google TV

Streaming & Sports: The Evolution of Sports Distribution on TV

Mar 11, 2024

2:30pm – 3:30pm CT

Long gone are the days when a sports fan just needed one cable subscription to watch it all. The fragmentation of rights across linear and streaming has forced fans to evolve the way they watch sports on TV. Streaming services have begun to make sports a key pillar in their content and acquisition strategies and are re-embracing a world where live TV can sometimes take higher priority than VOD. This discussion will explore the evolution of sports distribution on TV over recent years and how it has revolutionized the way audiences watch and engage with sports. It will also examine current trends and what may be next on the horizon for the sports viewing experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Hania Poole

Warner Bros. Discovery

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