How Jungian Archetypes Can Humanize Modern Brands

Mar 11, 2024

11:30am – 12:30pm CT

This immersive exploration will delve into the captivating realm of Jungian Archetypes - which have helped understand human behavior since the beginning of human storytelling. Discover how these timeless truths can serve as a gateway for brands to unlock the deepest, unspoken emotions within their target audience. Intriguingly, many of today's most iconic brands intuitively harness the archetypal forces, whether by design or serendipity and this presentation will demonstrate how utilizing them can help your brand resonate in ways that go beyond fads and trends.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lillian Marsh
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