Featured Session: F The Swipe-Up: Reimagining Celeb Partnerships with Activism

Mar 8, 2024

4:00pm – 5:00pm CT

Join Kim Chappell and Elaine Welteroth as they discuss how being a parent inherently makes you an activist and the ways Bobbie has used this as the foundation of their social-first celebrity partnerships since inception. ‘The MotherBoard’ – the brand’s yearly cohort of parent activists join in the company’s mission to change parenting culture by advocating for issues from Paid Leave for All to the Black Maternal Mortality Crisis. Pushing for nationwide policy impact alongside radically candid storytelling via social has proven to be a more than successful formula for creating a beloved brand with unprecedented growth.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kim Chappell
photo of Elaine Welteroth
Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Tuesday, March 19th 2024 at 10:00am CT.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Interpreted (ASL)
Closed Captioned
Open Captioned