Crush It as an Influencer, No Matter Your Generation

Mar 15, 2024

11:30am – 12:30pm CT

Influencer marketing is on fire. This year, the influencer marketing economy is valued at $21.1 billion (McKinsey). Not surprisingly, there is no shortage of people who want to be influencers, but what does it take? Can you be older than a teenager to become one? In this session, you’ll hear from a top influencer management firm, two influencers of different generations, and a marketing executive who mentors women about pursuing their dreams, no matter their age.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Audrey Boos
Audrey Boos


photo of Shana Davis
Shana Davis

Ponte Firm

photo of Alex Devine
Alex Devine

VSG, a Spindustry Company

photo of Jeanne Grey
Jeanne Grey


Primary Access
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