Influencer marketing is on fire. This year, the influencer marketing economy is valued at $21.1 billion (McKinsey). Not surprisingly, there is no shortage of people who want to be influencers, but what does it take? Can you be older than a teenager to become one? In this session, you’ll hear from a top influencer management firm, two influencers of different generations, and a marketing executive who mentors women about pursuing their dreams, no matter their age.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Audrey Boos
Influencer
Shana Davis
Ponte Firm
Alex Devine
VSG, a Spindustry Company
Jeanne Grey
GREYLAYERS LLC
Primary Access
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