Influencer marketing is on fire. This year, the influencer marketing economy is valued at $21.1 billion (McKinsey). Not surprisingly, there is no shortage of people who want to be influencers, but what does it take? Can you be older than a teenager to become one? In this session, you’ll hear from a top influencer management firm, two influencers of different generations, and a marketing executive who mentors women about pursuing their dreams, no matter their age.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Audrey Boos

Audrey Boos

Influencer

photo of Shana Davis

Shana Davis

Ponte Firm

photo of Alex Devine

Alex Devine

VSG, a Spindustry Company

photo of Jeanne Grey

Jeanne Grey

GREYLAYERS LLC

Primary Access
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