This session will briefly dive into the career track of nationally syndicated radio host, DeDe McGuire. She will address how to go from working with radio great, Doug Banks, to hosting and having partial ownership of her nationally syndicated radio show, DeDe in the Morning. This session will heavily focus on strategies and best practices to grow your audience and keep listeners engaged in an oversaturated, streaming/on-demand society. This session will also dive into the importance of podcasting and how to transition into the radio industry.