Experiential Pioneers: Lessons in Creating the Impossible

Mar 11, 2024

11:30am – 12:30pm CT

Restoring the world’s coral reefs with an inspiring message. Honoring dead TV characters through a full-scale graveyard. Building a real cell network inside Minecraft. Designing a home fully resilient to extreme weather. These are just a few of the jaw-dropping projects that make you ask “how on earth did they do that?” This panel will bring together experiential pioneers from Mother, The Glue Society, and Biscuit Filmworks to explore the creative inspiration for bold thinking, how to get brand clients on board with doing something undefinable, and how to actually execute on a grand scale.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jonathan Kneebone
Jonathan Kneebone

The Glue Society

photo of Shawn Lacy
Shawn Lacy

Biscuit Filmworks

photo of Joe Staples
Joe Staples

Mother Industries

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
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