Restoring the world’s coral reefs with an inspiring message. Honoring dead TV characters through a full-scale graveyard. Building a real cell network inside Minecraft. Designing a home fully resilient to extreme weather. These are just a few of the jaw-dropping projects that make you ask “how on earth did they do that?” This panel will bring together experiential pioneers from Mother, The Glue Society, and Biscuit Filmworks to explore the creative inspiration for bold thinking, how to get brand clients on board with doing something undefinable, and how to actually execute on a grand scale.