Beyond the Buzz: Navigating Hype Cycles in Advertising
Brands and advertisers must constantly navigate an ever-changing barrage of trends and technologies. But when is the hype actually worth navigating vs bunk worth looking past? This session will guide marketers on how to navigate 2024's current set of advertising hype cycles.
Learn how to identify critical emerging technologies from mere fads. We'll explore key indicators that distinguish hype from genuine value, enabling advertisers to spend more time on what their marketing objectives really demand. Trends to be explored will include AI, Web3, Consumer Privacy and ESG.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.