Guest Exhilaration: Sport’s Got A New Joy Fueled Fan Journey

Mar 11, 2024

2:30pm – 4:30pm CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If RSVP spots are full, there may walk up slots available and we encourage you to check in at the start time to put your name on the list.

Disney pioneered treating customers as guests who craved surprises. Sports are pure joy, but the industry lags behind in ‘guesting.’ Don’t blame dopamine fixes like TikTok. Learn from them. To energize live sports, let’s move from fan engagement to guest exhilaration. UK sport marketers Geoff and Jon will inject joy into your team’s game day and community programs. They’ve ‘exhilarated’ top sports teams, brands, or organizations in 126 nations. Result: More “bums on seats.” In this Be More Walt session, you’ll learn how surprising strategic storytelling adds a dynamic difference to your team and their bottom line.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jon Burkhart
Jon Burkhart

TBC Global Limited

photo of Geoff Wilson
Geoff Wilson

Geoff Wilson Consultancy

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