Guest Exhilaration: Sport’s Got A New Joy Fueled Fan Journey
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Disney pioneered treating customers as guests who craved surprises. Sports are pure joy, but the industry lags behind in ‘guesting.’ Don’t blame dopamine fixes like TikTok. Learn from them. To energize live sports, let’s move from fan engagement to guest exhilaration. UK sport marketers Geoff and Jon will inject joy into your team’s game day and community programs. They’ve ‘exhilarated’ top sports teams, brands, or organizations in 126 nations. Result: More “bums on seats.” In this Be More Walt session, you’ll learn how surprising strategic storytelling adds a dynamic difference to your team and their bottom line.
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