How AI is Changing the Way We Market + Promote Music

Mar 12, 2024

4:00pm – 5:00pm CT

The headlines about AI and music are highly centered around music creation and copyright – but what about the positive aspects such as using it to identify target audiences for music? Personalizing music marketing campaigns? Measuring the effectiveness of those campaigns? Saving artists money in the process? And so much more... Come learn about artificial intelligence technologies that are innovating around music marketing and the tangible ways it is allowing for independent artists to gain resources that chart toppers once only had access to. Buzz words are cool, but solutions are even better.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Nikisha Bailey
Nikisha Bailey

FOMO Sounds

photo of Aaron Bogucki
Aaron Bogucki

Big Cookie

photo of Chuka Chase
Chuka Chase


photo of Sydney Lopes
Sydney Lopes

Human Re Sources

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge