A Tale Sewn Through Time: Dickies and 100-Years of Design

Mar 10, 2024

11:30am – 12:30pm CT

Dickies, a 100-year old global workwear company, joins forces with leading strategy and design firm, TRIPTK, to decode cultural expression in America through the lens of design and typography. Together, we’ll explore brand identity through time as told through the archives of product, logo, type and color trends over the last 100 years. We’ll discuss how the past informs the future through the political and sociological evolution of the workwear industry, the communication strategies of the past, and how they continue to resonate today.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of John Klopping
photo of Héctor Ramírez
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