Dickies, a 100-year old global workwear company, joins forces with leading strategy and design firm, TRIPTK, to decode cultural expression in America through the lens of design and typography. Together, we’ll explore brand identity through time as told through the archives of product, logo, type and color trends over the last 100 years. We’ll discuss how the past informs the future through the political and sociological evolution of the workwear industry, the communication strategies of the past, and how they continue to resonate today.