In an era where generative artificial intelligence is revolutionizing almost every industry, the potential of multimodal AI further transforming storytelling is immense. This panel dives beyond generative AI and into the vast capabilities of multimodal AI, which blends various formats like, text, image, sound and more, to craft the future of narrative experiences. From generative adaptive narratives to immersive multi-sensory experiences multimodal AI is poised to elevate storytelling to a new level of immersion, one where characters are virtual being truly alive.