Winning With Causal Data: From Hollywood to the White House

Mar 8, 2024

2:30pm – 3:30pm CT

Marketers and storytellers are deluged with big data, but often fail to ask if it’s relevant to the goals of their campaigns, or collected ethically. A growing group of storytellers and data scientists believe we can do better. They’re using new technology to run rapid causal experiments that double their impact on real-world outcomes, with informed consent.
This panel brings together industry leaders transforming data-driven decision-making in some of the world’s most successful campaigns. We’ll learn how they’re driving real-world action from the box office to the ballot box.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Erin McDonough
Erin McDonough

Paramount Pictures

photo of Tatenda Musapatike
Tatenda Musapatike

Voter Formation Project

photo of James Slezak
James Slezak


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