Marketers and storytellers are deluged with big data, but often fail to ask if it’s relevant to the goals of their campaigns, or collected ethically. A growing group of storytellers and data scientists believes we can do better. They’re using new technology to run rapid causal experiments that double their impact on real-world outcomes, with informed consent.
This panel brings together industry leaders transforming data-driven decision-making in some of the world’s most successful campaigns. We’ll learn how they’re driving real-world action from the box office to the ballot box.