Create Immersive Experiences Using Data Driven Insights
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In our ever-changing world, consumers' needs and wants are evolving at a pace never seen before, causing us to rethink “what is the point of the store?" The lines from digital to physical are blurring and converging, and it’s driving brand new possibilities as well as expectations. In this interactive workshop, participants will be broken into teams to partake in an engaging brand challenge to reimagine the possibilities of retail with the support of MG2 Advisory’s primary research findings around consumer behaviors, industry trends, and insights around technology adoption and expectations.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Melissa Gonzalez
MG2
Nicole Pokorny
MG2