The Rural-Urban Divide and How Brands Can Make a Difference

Mar 9, 2024

4:00pm – 5:00pm CT

The growing rural-urban divide exacerbates our world’s greatest challenges, from combating climate change to securing our food supply. These challenges are shared, but often discussed in silos. As brands gain prominence as sources of public trust, what role do they play in pulling people together? This conversation will center on rural America and spotlight Land O’Lakes’ CMO Heather Malenshek’s approach to questions like: How should brands define “rural?” What are the myths that keep us apart? And how can brands take action in bridging the rural-urban divide to help solve these societal issues?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Heather Malenshek
Heather Malenshek

Land O'Lakes

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