Data is the backbone of every company, and over the last decade, there has been a mass transition to SaaS. SaaS is the Cloud technology in which businesses invest the most, with the average enterprise using over 370 SaaS applications (such as Salesforce, Dropbox and Gmail). Despite this, SaaS has created silos, and the responsibility for protecting the data in SaaS applications falls on you. This session explores how companies can use SaaS data as a strategic advantage to analyze trends, generate predictions, and make better business decisions.