Bridging the Gap Between In-Game and Digital Engagement

Date TBA

The relationship between sports and technology has revolutionized the way fans engage with their favorite teams and athletes. Now more than ever, there is an opportunity for sports brands to continually optimize the fan experience to keep fans on the edge of their seats.

This panel brings together technology experts, and sports marketing professionals, a former WNBA player to discuss strategies for elevating fan experiences. We will delve into the challenges faced by sports fans today and explore solutions to deliver immersive experiences that captivate fans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Paul Liberman


Andrew Yaffe

National Basketball Association (NBA)

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