Welcome to the Music Business.. You're Still F*@ked

Mar 13, 2024

11:30am – 12:30pm CT

For 15+ years Martin Atkins' maxim has been "If you know that you're f*cked then you're not. If you think that you're not then you are!" On the 10th anniversary of his 2nd book, Martin asks, "what has changed and how might a look back help us move forward?" Other than a bunch of "I told you so's." Are artists doing anything better? Inspiring more? Blaming less? Gigs, merchandise and the DIY mindset still rule. What else has stayed the same? Using humor as a weapon Martin will point out the obvious, throw light in some dark corners and lay out realistic and attainable goals.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Martin Atkins
Martin Atkins

Museum of Post Punk and Industrial Music, Chicago

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Film & TV Badge
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