Traditional entertainment models are being challenged by a rapidly fracturing culture. But by using a kaleidoscopic worldbuilding lens, entertainment companies like Meow Wolf, Ubisoft, and Riot Games are envisioning the storytelling potential in this fragmenting reality. Through increased participant agency, pervasiveness, connectivity, and community, worldbuilders are creating new opportunities for engagement across both physical & digital platforms. This new paradigm of kaleidoscopic art and storytelling is non-linear, multi-platform, and multi-dimensional– and it’s not just the future…it’s happening right now.