While musical talent and stage presence can get you places, the most successful artists understand the value of creating a brand that is bigger than themselves. Rihanna’s beauty brand, Fenty, made her a billionaire; rockstar Machine Gun Kelly has his own nail polish line; and artist Jaden Hossler has successfully rebranded from TikTok stardom to punk rock phenom to pop star. In this panel, we explore the process of channeling musical talent into creative branding through the perspectives of a top 40 music manager, the co-founder of Machine Gun Kelly’s UNDN LAQR, and Jaden Hossler, himself.