Featured Session: When Beer Goes Viral: The Role of Brands & Media in Fighting Hate
When trans influencer Dylan Mulvaney partnered with a major beer brand, the right-wing seized on the campaign. The company’s response only exacerbated things further – while conventional and social media platforms helped elevate small groups of anti-trans radicals. This panel will dive into the responsibility of brands and the media to not fuel the fire of misinformation and discrimination. Attendees will better understand how to spot the pitfalls of elevating sensational, hate-filled content aimed at undermining the acceptance and inclusion of LGBTQ+ people.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
This event is currently available on demand.
Video On Demand for this event began on Monday, March 11th 2024 at 4:00pm CT.
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