Featured Session: When Beer Goes Viral: The Role of Brands & Media in Fighting Hate

Mar 10, 2024

4:00pm – 5:00pm CT

When trans influencer Dylan Mulvaney partnered with a major beer brand, the right-wing seized on the campaign. The company’s response only exacerbated things further – while conventional and social media platforms helped elevate small groups of anti-trans radicals. This panel will dive into the responsibility of brands and the media to not fuel the fire of misinformation and discrimination. Attendees will better understand how to spot the pitfalls of elevating sensational, hate-filled content aimed at undermining the acceptance and inclusion of LGBTQ+ people.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dylan Mulvaney
photo of Kelley Robinson
Kelley Robinson

Human Rights Campaign

photo of Aaron Walton
Aaron Walton

Walton Isaacson

photo of Jo Yurcaba
Jo Yurcaba

NBC News

Online Availabilty

This event will be available on demand

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Accessibility
Interpreted (ASL)
Closed Captioned