Predicting fashion and beauty trends is a constant challenge for retailers. But now AI can help retailers make data-informed decisions around inventory purchases, helping companies get the right styles to the right people at the right time. Leveraging personalization algorithms, new tools use client-level information to drive company-level buying decisions, resulting in more proactive and efficient inventory decisions. AI can help retailers enjoy higher success rates on clothing purchases, fewer returns and an increased Average Order Value over time. Welcome to the new world of fashion meets AI.