The relationship between gaming and music has exploded well beyond the table stakes sync and marketing partnerships we are used to. Fully embedded and integrated songs and artists are being introduced, discovered, and launched globally to major success on immersive platforms like Roblox and by games like League of Legends, Valorant, and Fortnite. The fandom and communities swirling around these artists and interactive environments are unmatched. On this panel, we’ll hear from the top industry executives who together foster a unique community around music on immersive platforms.