How Gaming Communities Supercharge Music Fandom

Mar 12, 2024

4:00pm – 5:00pm CT

The relationship between gaming and music has exploded well beyond the table stakes sync and marketing partnerships we are used to. Fully embedded and integrated songs and artists are being introduced, discovered, and launched globally to major success on immersive platforms like Roblox and by games like League of Legends, Valorant, and Fortnite. The fandom and communities swirling around these artists and interactive environments are unmatched. On this panel, we’ll hear from the top industry executives who together foster a unique community around music on immersive platforms.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Karibi Dagogo-Jack
photo of Maria Egan
Maria Egan

Riot Games

photo of Bradley Patter
Bradley Patter

Kobalt Music

photo of David Salazar
David Salazar

Fast Company

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge