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"Humans should fear AI." "Is AI coming for your job?" "AI poses ‘risk of extinction’ industry leaders warn." These are just some of the recent headlines romanticizing an AI apocalypse. But despite this, industry leaders are starting to prove otherwise.
There’s still so much we don’t know about the future of generative AI—but what we do know is experimentation is key. And the brands that are winning right now are doing just that. Join us for a conversation with today's most disruptive leaders on how they are using generative AI to create opportunities and enhance the customer experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tom Ajello

Tom Ajello

Lippincott

photo of Chandreyi Davis

Chandreyi Davis

Expedia Group

photo of Blake Gaiser

Blake Gaiser

Samsung Electronics America

photo of Allison Sitzman

Allison Sitzman

Shutterstock

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