Building Brands in the Unhappiness Era

Mar 10, 2024

11:30am – 12:30pm CT

We are in the grip of an unhappiness crisis; the data shows we’ve never been unhappier and we’re desperately seeking ways to improve our happiness and wellbeing. This has created an enormous shift in consumer preference which is hitting almost every area of the economy. This panel brings together three marketers who are actively building authentic happiness into their brands. We’ll hear about how Spanx, Olipop, and DailyPay are focusing on creating joy and creating measurable increases in people’s wellbeing.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Mark Lester

Squint Consulting

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