As the $4.5 trillion wellness category explodes, the value of science has never been greater. But misinformation continues to fuel a culture of confusion and exclusion. As an industry long-shrouded in vague claims and pretty packaging, we’ve treated “wellness” as a unicorn — unattainable within our daily realities — breeding a (at best) confusing or (at worst) dangerous situation for consumers. The truth is: Evidence-based science, accessibility and inclusion make for not only healthier people, but a trusted healthier reputation for this rapidly growing industry.