Featured Session: 15 Counterintuitive Tactics Smart Marketers Can Exploit

Mar 11, 2024

2:30pm – 3:30pm CT

Today, the thing that doesn’t make sense is the thing that can work best for marketers. Face it: Your customers and prospects don’t always make sense. Current brain science research shows they often act irrationally, making decisions that aren’t considered. Yet you can take advantage of certain counterintuitive tactics to get them to consider you.
Discover exactly what they are in this eye-opening session. See numerous market-tested examples. And gain 15 fast, new ways to increase the response to your emails, ads, web pages, etc. These tactics may not make sense, but they do make money!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Nancy Harhut
Nancy Harhut

HBT Marketing

Online Availabilty

This event will be available on demand

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Accessibility
Closed Captioned