Salvador Capital Afro and the Power of Diaspora Tourism

Mar 14, 2024

10:00am – 11:00am CT

In the context of the diaspora, Salvador was the stage where several manifestations of the black population took root, building the image of being the blackest city in Brazil. Today, the city carries the African influence in culture, arts, gastronomy, being all these its great uniqueness.

In this session, we'll present the Salvador Capital Afro movement, a set of innovative public policies to develop afrotourism, which articulates the strengthening of the black creative industry, the black population self-esteem, international promotion and is becoming a powerful city branding strategy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Isabel Aquino Ribeiro
Isabel Aquino Ribeiro

Inter-American Development Bank

photo of Antonio Pita
Antonio Pita