The Ingredients for Building a Modern Brand

Mar 14, 2024

11:30am – 12:30pm CT

Design has been democratized, with more people building brands and digital experiences in more places around the world. As technology like AI makes creativity accessible like never before, understanding the ingredients that help realize powerful visual brand identities is paramount.
In this session, a panel of experts from world-renowned creative asset providers representing typography, color, imagery, and a platform where they come together, will discuss issues impacting modern brand-building, and what it means for the future of the creative industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Elley Cheng
photo of Charles Nix
Charles Nix


photo of Tristen Norman
Tristen Norman

Getty Images

photo of Silvia Oviedo Lopez
Primary Access
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