Design + Accessibility: A Semi-Dark Experience
"Design + Accessibility: A Semi-Dark Experience" is an immersive and enlightening session that brings Gerardo Ortiz and Diego Roel together, renowned design experts, to share their co-creation journey, rebranding, and redesign of Strap Tech and their flagship product ARA. Join this infusion of inclusivity and assistance through design and tech, all taking place in the captivating ambiance of semi-darkness. With the help of creativity, we will delve into the transformative power of design that goes beyond what meets the eye, while we will foster empathy and understanding among attendees.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Diego Roel Chapa
Strap Technologies Inc.
Gerardo Ortiz Moreno
Brands&People