"Design + Accessibility: A Semi-Dark Experience," hosted by Brands&People, a TBWA Global Network member, in collaboration with Strap Tech, the 2022 SXSW Innovation Awards winner for Best in Show and Wearable Tech, offers an immersive session. Renowned design experts Gerardo Ortiz and Diego Roel discuss their co-creation journey, rebranding, and redesign of Strap Tech and their flagship product, ARA. This thought-provoking session explores the transformative power of design, fostering empathy in semi-darkness. Join this inclusive infusion of assistance through design and tech, delving into the unseen with creativity.