Groundswell to Green Light: How Fandoms Drive IP in Hollywood

Mar 12, 2024

2:30pm – 3:30pm CT

In Hollywood’s search for new IP, sources outside of the traditional comic book and superhero space are exploding in popularity and demand. Content based on video games like “The Last of Us” and “Arcane”, webcomic adaptations from WEBTOON like “Bloodhounds” and “Sweet Home”, and even beloved consumer products like Barbie and Hot Cheetos have all provided the source material for this year’s buzziest releases. Hear from industry insiders on the recent explosion of new IP adaptations and how fandoms can provide the groundswell for green lights.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Etienne Bouvier
photo of Andrew Childs
Andrew Childs

Vertigo Entertainment

photo of Paul Morrissey
Paul Morrissey

Wizards of the Coast

photo of Sera Tabb
Sera Tabb

Wattpad WEBTOON Studios

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