Social Media is Dead, Long Live Culture Media
The Social Media era is over. Brands and creative companies must adapt to new ways of connecting with audiences or be consigned to history.
The most successful brands in the game recognize niche communities and curators while illuminating the core cultural narratives that establish significance for their brand and products.
Join creative minds from Wieden+Kennedy and TikTok as they explore how embracing culture-first entertainment can create stories that forge more meaningful relationships with audiences, ensuring the long-term success of their brands in a rapidly evolving landscape.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.