This presentation introduces a new perspective on AI, where orthogonal approaches to the tool better exploit the messy reality of human behavior. We delve into how this fusion is not only making AI services more valuable, but also opening up new arenas of innovation and growth. Our focus will be on exploring unconventional AI strategies to identify vulnerabilities in large-scale businesses and which are paving the way for startup breakthroughs. Through examples drawn from our experience in pivoting a SaaS platform into the deep waters of AI, we'll demonstrate how aligning AI with human behavior and values can lead to unexpected and transformative business solutions. Attendees will gain insights into exploiting these novel AI approaches for competitive advantage, ethical considerations, and societal impact. Join us for insights into how to use unorthodox AI strategies to uncover hidden opportunities in the rapidly evolving landscape of business and technology.