Unfiltered: Examining the Influencer-Business Interaction

Mar 12, 2024

11:30am – 12:30pm CT

Many think of influencers as having a 'dream job' but in reality, it's hard work. On the other side of the coin, businesses increasingly want to work with successful influencers because they have massive reach (and can persuade their dedicated and loyal audience to purchase a product or service). The partnerships between influencers and businesses has spurred an entire industry, Influencer Marketing. This panel will peel back the curtain on what starts and maintains a successful business-and-influencer partnership, and how both sides can authentically co-create and co-promote content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Blaine Doherty
photo of Francis Roberts
photo of Chris Stein
Chris Stein

CBS News Media

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Lee Tilghman

Self-Employed - Influencer

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