Presented by May Mobility

Unleashing Design for the Digital and Physical Realm in AVs

Mar 12, 2024

11:30am – 12:30pm CT

Discover the dynamic world of technology-driven innovation with a closer look at autonomous vehicle design. Join a group of product designers and Product Managers as they shed light on their experience unifying hardware and software to optimize the autonomous vehicle rider experience. They’ll explore how design thinking plays a pivotal role in crafting harmonious accessible interactions between the digital and physical realms. From user-centered research to iterative development, they’ll uncover the secrets of designing products that not only meet user needs but also set your company up for long-term success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Shylan Ghoujeghi
Shylan Ghoujeghi

May Mobility

photo of Alan Hejl
Alan Hejl

Spark Access

photo of Natalia Lin
photo of Jack Van Hoecke
Jack Van Hoecke

Ford Motor Company

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