The Age of Grandfluencers: The Seniors Take TikTok

Mar 12, 2024

2:30pm – 3:30pm CT

Grandfluencers are social media’s 70+ creators who are quickly changing the landscape of TikTok, IG, and YouTube. Gone are the days when youth reign supreme. These atypical influencers consist of tech-savvy seniors pulling in millions of followers and brand deals to boot. With nearly 6mill followers the Retirement House, a TikTok channel that features six senior citizens, is at the top of the game. This panel features Retirement House creators and will discuss how they have secured deals with major brands and landed themselves The New York Times, Business Insider, AARP, Buzzfeed and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Gaylynn Baker

Retirement House

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Brandon Chase


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Ross Smith

Rs8 Productions Llc

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