Animals are excellent sources of engagement for social media managers and content creators. But how can you tell if that video you're eyeing was ethically sourced, if that owl cafe you're about to record at is humane, or if that adorable chimpanzee post you're about to like is cute at all? Join social media specialists as well as experts on animal behavior as we discuss how you can tell if the content you are about to source, create, or consume could be damaging to the wildlife and animals we all love.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Luisa Arnedo

Luisa Arnedo

National Geographic

photo of Preeti Desai

Preeti Desai

National Audubon Society

photo of Elizabeth Sorrell

Elizabeth Sorrell

Green Jay Strategies

photo of Shawn Sweeney

Shawn Sweeney

Jane Goodall Institute

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