Accessibility: The New Key to Building Brand Engagement

Mar 9, 2024

4:00pm – 5:00pm CT

Accessibility is a growing demand for consumers, with 80% preferring captioned videos. Despite that, online content has lacked accessibility standards to keep pace with change. Promoting accessible video increases revenue and engagement while enabling all voices to be understood. This panel will connect a video platform, transcription service, and disability advocate to explain how accessibility has been overlooked for the internet and their roles in improving the future media landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Zohar Dayan
photo of Rachel Kolb
Rachel Kolb

Harvard University

photo of Amanda Morris
Amanda Morris

Washington Post

photo of Fernando Trueba
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
Interpreted (ASL)
Closed Captioned
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