Why Not Drinking is the Hottest Trend in Drinking

Mar 10, 2024

4:00pm – 5:00pm CT

A revolution is taking place in the food and beverage industry that is transforming the way we drink, connect, and celebrate. With the rise of adult non-alcoholic beverages that taste just as good - and in some cases, better - than their alcoholic counterparts, for the first time in history people can enjoy a sophisticated, complex beverage in every social situation regardless if they want to drink alcohol or not. In the same way the plant-based movement changed the way we eat, learn how the NA drinks movement is transforming socializing, nightlife, eating, and celebrating across the world.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Elizabeth Gascoigne
Elizabeth Gascoigne

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Pauline Idogho

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photo of Marcos Salazar
Marcos Salazar

Adult Non-Alcoholic Beverage Association

photo of Andrew Solis
Andrew Solis

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