How To Build and Protect Your Brand: From Startup to Scaleup

Mar 8, 2024

11:30am – 12:30pm CT

How do you take a budding idea and transform it into a global brand? How can you identify which elements of your brand might be intellectual property assets and how best to protect them? How do you plan to pitch your idea, secure capital and scale up manufacturing and distribution? Join Shark Tank alum Robbie Cabral, founder, CEO, and owner of BenjiLock, along with experts from the U.S. Patent and Trademark Office, U.S. Copyright Office and U.S. Small Business Administration and learn how you can build a valuable brand and better protect your products and services through intellectual property

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Robbie Cabral
Robbie Cabral


photo of David Gooder
David Gooder

United States Patent and Trademark Office

photo of Miriam Lord
Miriam Lord

U.S. Copyright Office, Library of Congress

photo of Brittany Sickler
Brittany Sickler

Small Business Administration

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