How do you take a budding idea and transform it into a global brand? How can you identify which elements of your brand might be intellectual property assets and how best to protect them? How do you plan to pitch your idea, secure capital and scale up manufacturing and distribution? Join Shark Tank alum Robbie Cabral, founder, CEO, and owner of BenjiLock, along with experts from the U.S. Patent and Trademark Office, U.S. Copyright Office and U.S. Small Business Administration and learn how you can build a valuable brand and better protect your products and services through intellectual property
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Robbie Cabral
BenjiLock
David Gooder
United States Patent and Trademark Office
Miriam Lord
U.S. Copyright Office
Brittany Sickler
U.S. Small Business Administration