Whether it’s a comedian posting celebrity impressions or private chefs posting “a day in my life” videos, ultra-niche content is having a moment. Micro-Creators are producing some of the most highly engaged social media content, giving them an algorithm boost and causing them to go viral. Follower count no longer dictates brand partnership success and viral potential. In this panel, we’ll showcase the value that micro-Creators bring to Creator Marketing and how they can help brands hit marketing goals by tapping engaged, niche audiences and creating more unique, creative campaigns.